According to an article that appeared in Caixin, a well-known Chinese business publication, in mid-September, Great Wall Motor Co. Ltd. and two other unnamed Chinese car makers potentially might set up a joint automobile plant in the United States (US) as a means of reducing investment risk. On the surface, a joint venture (JV) is a sensible strategy as multiple firms working together might, in concept, lower design uncertainties, share development and production costs and risks, and minimize the expenditures associated with branding, marketing, and distribution.
