Senkaku

Dr. Jean-Marc F. Blanchard's picture

Mapping out Your Maps: Gaps over Territorial and Maritime Views

Recently, GAP, an American apparel firm, caught fire in China because one of its t-shirts selling in Canada had a map of China that did not include Taiwan or South Tibet. This incident follows several other ones involving well-known multinational companies (MNCs) such as Germany’s Audi and Daimler Benz, the US’s Marriott International, Delta and United Airlines, and Medtronix, and Spain’s Zara.