The Smart Business Guide to China E-Commerce

The Smart Business Guide to China E-Commerce provides a how-to approach to the China e-commerce ecosystem, a powerful channel for brands to reach consumers. The Smart Business Guide covers critical areas such as dealing with market entry challenges, trademark registration, and product approval; details the differences between Chinese and American consumers; highlights how to turn any brand into a pure-play e-commerce brand in China; identifies the main platforms and social media channels; and reveals methods for competing and winning in China, not only the world’s largest retail, but also e-commerce, market. It also supplies a slew of illuminating case studies.

The Smart Business Guide to China E-Commerce (2021) is available through https://penguin.sg/book/the-smart-business-guide-to-china-e-commerce and other sites. Copyright remains with the original holder.