MNEs and the Practice of International Business Diplomacy
This article develops a clearer conceptualization of International Business Diplomacy (IBD) as a set of practices that multinational enterprises (MNEs) use to implement their non-market strategy (NMS). Scholars have long documented IBD as a practice of multinational enterprises (MNEs). The article contends IBD constitutes a set of practices in the implementation of global NMS and that the most appropriate practices depend upon two key dimensions of the global institutional governance regime confronting MNEs: the governance level and the degree of rule formality. It demonstrates MNEs adapt their IBD practices when policies are at differing governance levels and rules formality varies.
This publication originally appeared as Jonathan P. Doh, Nicolas M. Dahan, and Michelle Casario, “MNEs and the practice of international business diplomacy,” International Business Review, Vol. 31, No. 1 (February 2022), pp. 1-9. Copyright remains with the original holders.