Global Business Strategy: Asian Perspective (Second Edition)

Hwy-chang Moon
Publication Date: 
February 1st, 2022

This book aims to bridge Western and Asian perspectives about how companies can develop successful approaches to global business. The second edition has been updated to include the latest business theory, techniques, and case studies in the field of global business strategy. It presents new theories and techniques such as creating shared value (CSV), global value chains, platform strategies, and business ecosystems. Awareness of these new techniques is critical given the fluid international business environment flowing from challenges posed by trade tensions between the United States and China, emerging technologies like artificial intelligence and digital transformation, and the Covid-19 pandemic.

This publication appears as Hwy-chang Moon, Global Business Strategy: Asian Perspective, 2nd (Singapore: World Scientific, 2022). More information can be found here: Copyright remains with the original holder.